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Village Tourism - Alive and Well, Minister Edmund Bartlett!

Village Tourism - Alive and Well, Minister Edmund Bartlett!

Mandeville, Jamaica. December 23, 2021.   The announcement of Minister of Tourism, The Honourable Edmund Bartlett, on December 3, 2021 at the 24th session of the United Nations World Tourism Organization (UNWTO) General Assembly in Madrid, Spain, of his intention to invest and promote Village Tourism in Jamaica is welcomed by all Community Tourism partners.   Delegates who approved the Redesigning Tourism for the Future Task Force agreed that this was a big victory for World Tourism.

BRAND Jamaica is known for being the home of the fastest man and the fastest woman on planet earth, Usain Bolt and Elaine Thompson-Herah, Reggae, Bob Marley and its first National Hero, Marcus Mosiah Garvey.  Jamaica is also the HOME OF COMMUNITY TOURISM, having given it birth some 47 years ago and been so branded in 1994 by Dr. Louis D’Amore, founder, International Institute for Peace through Tourism (IIPT).  The title has since grown to include the Caribbean Region.  Community Tourism has in turn given birth to Villages as Businesses, a world recognized and acclaimed programme created in Jamaica and implemented and exported locally, regionally and internationally with a focus on community economic tourism.

The Tourism Minister’s announcement is in fact an award-winning decision based on the following truth: it is endorsing the passion, philosophy and commitment of Diana McIntyre-Pike, tourism pioneer, which has earned her and Villages as Businesses some 25 awards spanning 40 years. 

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Jamaica’s Tourism Sector to be Restructured said Minister Bartlett

Bartlett-Moves-to-Village-Tourism Hon. Edmund Bartlett

KINGSTON, Jamaica; December 3, 2021: Tourism Minister, Hon Edmund Bartlett has emphasised that Jamaica is restructuring the tourism industry to ensure that more of the earnings from the sector go to the small and medium tourism enterprises. 

The Minister made the comment yesterday during a Ministerial Debate on Policies to Foster Tourism for Rural Development during the 24th session of the United Nations World Tourism Organization (UNWTO) General Assembly in Madrid, Spain. 

"There are inequities we know to exist in those who are the real providers of tourism experiences and those who are the beneficiaries of the tourism spend. Globally, 80 per cent of tourism is driven by the small and medium players, but only 20 per cent of the returns go to them. We have to rebalance that asymmetry, and I think that the policy that Jamaica has adopted in this regard will go a long way in enabling this rebalancing," said Bartlett. 

He added that research has shown that people travel to experience culture not traditionally found in the resort areas but in rural communities. Therefore the Ministry will be focusing heavily on leveraging community tourism experiences, especially those focusing on the country's rich biodiversity. 

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