Marketing – A Dying Discipline?

AI Marketing is as important as robots

Almost everyone is supposed to have some knowledge of marketing, whether it be by direct, hands-on experience in studying and practicing the various principles or being a marketing representative or even by being enticed to partake of something that was well marketed. Evidently, the importance of marketing is far-reaching as it educates individuals about things that are important and, in some cases, not important to them. Essentially, marketing describes any venture to promote and sell products and services which means it takes place constantly and, in many forms, since we are always in need of a product or service.

Throughout the centuries, a variety of approaches including strategic planning and a high human effort have been taken to appeal to the targeted audience groups. Presently, with the prevalence of digitisation, flyers, posters, billboards, and town criers have taken an electronic turn. Artificial Intelligence (AI) has taken a ‘predictive’ stance in our everyday lives, from auto-correct to video recommendations to the brand of water we would be most likely inclined to drink. While this has proven to be a remarkable breakthrough in civilization and technology, the compelling question that arises is, “So, why do we still need a marketing team?”

If an algorithm is able to gather an individual’s information, ascertain such a one’s needs, wants and desires, then market goods and services that are relevant and effective to that person, there would be no need to waste resources on people who have been doing the same thing… right? Wrong. Here’s why.

Regardless of the influx of humanoid robots in this present time, the human element will always be irreplaceable, and the COVID-19 Pandemic has taught us that – the hard way. We must remember that it is the human effort that has developed the software through with the algorithms perform. While the principles and practices that are being learnt are effective, stronger technological methods must be implemented to make marketing sustainable. One solution could be for marketers to learn the coding techniques for these computer systems, nodding to even more efficient AI suggestions. It then behoves marketers globally, to apply the very principles of marketing to enhance their personal brand and secure a sustainable career.

Continue reading
  47609 Hits

Meta (Facebook) is Reportedly Planning to Launch Retail Stories to Sell VR, AR and Other Digital Connection Tools

PHOTO-2021-11-14-22-04-07

Meta (Facebook) is Reportedly Planning to Launch Retail Stories to Sell VR, AR and Other Digital Connection Tools

According to The New York Times, “Meta has discussed opening retail stores that will eventually span the world, said people with knowledge of the project and company documents viewed by The New York Times. The stores would be used to introduce people to devices made by the company’s Reality Labs division, such as virtual reality headsets and, eventually, augmented reality glasses, they said.”

The big idea is that to guide users towards Meta’s vision of the ‘metaverse’, an immersive digital world of endless possibilities, Meta will have to get more of these tools into more homes. Subsequently, physical stores may be a better way to establish direct-to-consumer supply chains, while also enabling new showcase opportunities to generate more sales.

Currently, you can purchase Facebook’s products in retail stores, but they’re stacking the shelves alongside many other competing devices and options. If Facebook wanted to invest more into direct marketing, and highlighting its next-level plans, it would be best to do so via its own, dedicated promotion and product displays, which it could directly control within its own stores, built specifically around its offerings.

Continue reading
  58890 Hits

Virtual Exhibits Are No Longer Effective

virtual-exhibit-400x600

Informational/educational and those that tried to replicate a tradeshow floor with virtual exhibitors are the two categories that virtual corporate events have fallen into during the pandemic. Of the two categories, educational programming gets a higher number of attendees. When trade show sponsors talk about a hybrid approach to future events, they mostly mention the educational component that the virtual attendees will experience.

Publisher of Airport Improvement Magazine, Paul Bowers, stated that after experiencing both virtual exhibit halls and virtual conferences during the pandemic, he is convinced that virtual exhibit halls do not work, and virtual conferences can effectively substitute for learning in person.

“Virtual trade show substitutes weren’t a complete waste, but I’d be hard-pressed to ever exhibit at one again,” Bowers said. “There is no return on my investment. On one I participated in, I paid the same amount that I pay for the in-person conference, and it was a waste of money. The seminar part can be done well virtually. I’ll spend money to send our editor to attend a virtual conference, but I won’t spend to exhibit virtually.”

 

Continue reading
  58974 Hits

NFT Sector Snapshot

nftbasketball

Shelly Palmer

Sales of NFTs have topped $2.5 billion since January 2021, and more than $2 billion has been invested in the sector this year. Here’s a quick overview of the NFT projects and transactions that have my attention, and a look at some emerging NFT trends.

NFTs Defined

NFTs (non-fungible tokens) are unique digital assets built on blockchains that support smart contracts such as Ethereum, Polkadot, Solana, etc. To learn more about the technology and get a handle on the jargon, please visit our blockchain resource page.

NFTs are extremely simple to create. They have three important attributes: (1) They can represent any type of digital file, including websites, art, music, signatures, certificates, diplomas, patents, real estate, and even physical properties in the real world. (2) Because NFTs are smart contracts, future actions (such as distribution of funds) can be programmed to happen automatically when terms and conditions are met. (3) Because they are written to a blockchain, proof of ownership is (theoretically) guaranteed.

Continue reading
  61850 Hits

Tales from under the Merkle Tree

Crypto MAY 9, 2021 BY SHELLY PALMER

BY SHELLY PALMER -

As she approached the entrance to the club, she gave the frame of her new prescription AR glasses a gentle squeeze. When she got to the door, it appeared to turn green, indicating recognition that she was over 21 years of age. Then, a message appeared along with a friendly voice asking for the 5 ADA cover charge. She shook her head yes. A moment later, the door opened, which indicated that the transaction had cleared. And so begins a story about life in a trustless, decentralized world − a tale from under the Merkle tree.

Crypto

Ralph C. Merkle is one of the inventors of public-key cryptography, the cryptographic system that enables secure online transactions for banking, ecommerce, and the like. As world-changing as that invention was, his work on the cryptographic hash function and the security and efficiency of his eponymous Merkle tree are even more impressive. If you haven’t guessed by now, the “crypto” in cryptocurrency is, in part, courtesy of the cryptographic hash function and Merkle trees. Merkle trees put the “fun” in fungible and nonfungible tokens, make the blocks on a blockchain unique, and ensure that smart contracts don’t get outsmarted.

A Decentralized World

But we’re just getting started. Those who have stood on Ralph Merkle’s shoulders are about to usher in an era of individualism, privacy, and personal control that we have not seen since… um… ever.

Continue reading
  64340 Hits

Subscribe

Latest Bloggers

Mark Purai
10 posts
Mark Purai has not set their biography yet
Diana McIntyre Pike
2 posts
Marguerite Diana McIntyre-Pike OD...
CaribNewsroom
2 posts
CaribNewsroom has not set their biography yet
Sharon Parris Chambers
124 posts
Sharon Parris-Chambers was born in Kingston, Ja...
Theo Chambers
80 posts
Theo Chambers has not set their biography yet

Calendar

Wait a minute, while we are rendering the calendar

Random Post

Theo Chambers
26 February 2021
Travel & Tourism
Financial & Fintech
Business
Wed, February 24, 2021 The East Caribbean Central Bank (ECCB) has executed the first retail transaction for its “DCash” digital currency.The successful transaction using the central bank dig...
Sharon Parris Chambers
18 October 2020
Travel & Tourism
Kingston, 17 October 2020 – The Minister of Culture, Gender Entertainment and Sport, the Honourable Olivia Grange, has announced that the Reggae legend, Toots Hibbert, will be laid to rest in National...
Travel & Tourism
DUBAI, United Arab Emirates; Wednesday, May 3, 2023: Minister of Tourism, Hon. Edmund Bartlett has underscored the need to boost resilience and sustainability in the global tourism industry by en...
Travel & Tourism
Social Media
Sistas of D Ankh and Ma’at Sisterhood Circle welcome Winston Wellington, Chairman of Negril Education Environment Trust, ( NEET) and Jean Brown, Master Teacher, to Child’s Month Program. The event is ...
Theo Chambers
16 June 2022
Business
The Summit was spearheaded by the Organizing & Planning Committee of the Roundtable: Professor Dr. David Horne, President of the Sixth Region Diaspora Caucus (SRDC), Archbishop Dr. Chidiebere Anel...
Travel & Tourism
Kingston, Jamaica, Tuesday, May 23 2023. The decision of Prime Minister (PM) Holness to decline the 214 per cent increase in his salary now leaves Jamaicans to question whether our Ministers and other...
Theo Chambers
28 June 2022
Social Media
Caribbean News
“One love, one heart, Let’s get together and feel alright” From the country that the “no problem, mon” motto has sprouted from, seems to alight frequent and senseless crimes, especially murders. The m...
Theo Chambers
03 December 2020
Travel & Tourism
Business
There are 24 hours in a day, and what you accomplish in a day is based on how effectively you can manage your time. You do not need more hours, what you need are strategies and tips to effectively and...
Theo Chambers
10 November 2021
Newsletters
 Paris, November 8, 2021 This day, the President of Benin and the President of France have signed an agreement confirming that 26 royal artifacts, looted during Colonisation, are coming back to B...
Theo Chambers
29 June 2022
Travel & Tourism
Caribbean News
Preparations are in earnest for the 60th anniversary season of the National Dance Theater Company of Jamaica (NDTC). The season which will run over four weekends (Friday to Sunday) from July 22 to Aug...
Travel & Tourism
GaaMaa Gloria Simms and Mama Fyah, are two spiritual stalwarts in the Maroon and Rastafarian community. Gamaa Gloria commemorated the 8th Anniversary of Gaamaa Enstoolment, Wedneday, June 22, 2022, As...
Travel & Tourism
On April 1, 2023, the Royal Chamber Bill was finally passed by Parliament. The text was prepared by Queen Houindokon and Queen Aïdji, respectively Vice Prime Minister and Minister of Historical Legacy...
Diana McIntyre Pike
04 October 2020
Travel & Tourism
Network/Villages as Businesses Community Tourism and Community Development – Training Project Rationale Tourism is a continuing growth industry with the potential to offer communities of all shapes an...
Sharon Parris Chambers
04 December 2021
Travel & Tourism
KINGSTON, Jamaica; December 3, 2021: Tourism Minister, Hon Edmund Bartlett has emphasised that Jamaica is restructuring the tourism industry to ensure that more of the earnings from the sector go...
Sharon Parris Chambers
25 August 2023
Travel & Tourism
The Temple of Inner Peace™ is a blissful Oasis and Retreat nestled in the town of Mt. Airy which connects to West Cliff Estate. The estate could be considered an enclave within the last frontier of We...
Theo Chambers
02 April 2021
Travel & Tourism
Barbados will accept the pass on flights from London starting on April 16th.  After successfully trialing it on an international flight between Singapore and London earlier this month, ...
Health & Wellness
MESSAGE OF THE DAY:"It is time to access the vast information resources in your soul, which has been guarded by mind control and misinformation of the downpressors for millennia. It is a new day to re...
Sharon Parris Chambers
12 October 2023
Travel & Tourism
MEDIA ADVISORY. WHO:    High Life Resort & Spa (Negril) WHAT:     Invites coverage of the Premier Launch of High Life Restaurant WHEN:     Friday, 13 O...
Theo Chambers
15 April 2021
Financial & Fintech
Business
By Shelly Palmer As of this writing, Coinbase's market cap exceeds $86 billion. (I won't weigh in on the Wall Street aspects of this direct listing on Nasdaq; you can find that info online.) Quick fac...
Sharon Parris Chambers
21 September 2021
Social Media
Business
Welcome to the inauguration of our University. It was here that on July 1, International Day of the African Diaspora, we announced the upcoming opening of University of the State of African Diaspora (...
Sharon Parris Chambers
04 August 2021
Travel & Tourism
The death of respected academic Runoko Rashidi was announced late last night by his friends and family. He passed away while on a research trip to Egypt on 2 August. Messages of love, support and reme...
Theo Chambers
14 May 2022
Travel & Tourism
Newsletters
THEOism is a lifestyle that welcomes open conversations where the art of Critical Thinking and democratic debates is the core mission.  It Is Better To Debate A Question Without Settling It Then ...
Social Media
Business
Thursday, March 4, 2021 (Kingston, Jamaica, W.I.) The State of the African Diaspora, Jamaica on March 1, 2021 rolled out its campaign to sensitize, educate and register Jamaican citizens to access the...
Sharon Parris Chambers
07 October 2022
Travel & Tourism
October 5, 2022. Kingston, Jamaica, W.I. Herbology Meets Rootsology - SAVE SOIL JAMAICA is a Jamaican initiative comprised of four core partners and concentric circles of Affiliates across the Island....