X

Virtual Exhibits Are No Longer Effective

virtual-exhibit-400x600

Informational/educational and those that tried to replicate a tradeshow floor with virtual exhibitors are the two categories that virtual corporate events have fallen into during the pandemic. Of the two categories, educational programming gets a higher number of attendees. When trade show sponsors talk about a hybrid approach to future events, they mostly mention the educational component that the virtual attendees will experience.

Publisher of Airport Improvement Magazine, Paul Bowers, stated that after experiencing both virtual exhibit halls and virtual conferences during the pandemic, he is convinced that virtual exhibit halls do not work, and virtual conferences can effectively substitute for learning in person.

“Virtual trade show substitutes weren’t a complete waste, but I’d be hard-pressed to ever exhibit at one again,” Bowers said. “There is no return on my investment. On one I participated in, I paid the same amount that I pay for the in-person conference, and it was a waste of money. The seminar part can be done well virtually. I’ll spend money to send our editor to attend a virtual conference, but I won’t spend to exhibit virtually.”

 

Program sponsors and attendees share the sentiment that hybrid events are two separate events- one for the audience attending physically, and one for those attending virtually. Those who stage these hybrid events state that there needs to be a more seamless connection between the two groups. Doing so creates a better value proposition for both audiences, said Kathryn Frankson, director of event marketing for Informa, a British publishing, business intelligence and exhibitions group.

“If they realize, ‘I can get a level of education I was receiving online,’ then you have to think about what you are offering for more immersive experiences for networking and education that isn’t just speakers talking to audiences,” Frankson told David Bain, host of Digital Marketing Radio. “You have to find a new story to tell because it’s harder to get audiences to book travel, justify the budget…It starts with defining what that new product is and then you start to work backwards from there with your messaging.”

Source: https://salesandmarketing.com/virtual-exhibits-lose-effectiveness/

Shorts Report Shared by YouTube to Highlight Trend...
Pinterest TV, Pinterest's New Shoppable Live-Strea...
 

By accepting you will be accessing a service provided by a third-party external to https://caribnewsroom.com/

Subscribe

Shopping Mall

Latest Bloggers

Lee-Anna Webster
6 posts
Lee-Anna Webster has not set their biography yet
Kristen Francis
5 posts
Kristen Francis has not set their biography yet
Mark Purai
10 posts
Mark Purai has not set their biography yet
Nordia Panther
6 posts
Nordia Panther has not set their biography yet
Britany Forsythe
8 posts
Britany Forsythe has not set their biography yet

Calendar

Wait a minute, while we are rendering the calendar

Random Post

Travel & Tourism
The Food Hygiene Bureau in association with Wellness Tourism Network will host our 1st Webinar on Covid-19 Risk Management, Workplace Protection.  Please see below our meeting instructions.    Ma...
Travel & Tourism
Montego Bay, Jamaica. (April 23, 2021) Dub poet extraordinaire, Cherry Natural (AKA Marcia Wedderburn) to drop new single from her latest Album, entitled “Spiritual Mastery” and Elder NswNebKaRa to sp...
Sharon Parris Chambers
04 August 2020
Health & Wellness
Minister of Tourism, Edmund Bartlett, says he is pleased with the level of compliance of tourism operations in Westmoreland with the protocols put in place by the Government to prevent the spread of t...
Travel & Tourism
KINGSTON, Jamaica; July 16, 2021. Minister of Tourism and Co-Chair of the Global Tourism Resilience and Crisis Management Centre (GTRCMC), Hon. Edmund Bartlett, and Kenya’s Cabinet Secretary, Ministry...
Travel & Tourism
                                                        &nbs...
Theo Chambers
23 September 2020
Travel & Tourism
The Hon. Edmund Bartlett today was welcomed to the International Tourism Hall of Heroes recognizing his wide-ranging expertise and accomplishments in the political arena. Honorable Edmund Bartlett has...
Sharon Parris Chambers
23 December 2021
Travel & Tourism
Mandeville, Jamaica. December 23, 2021.   The announcement of Minister of Tourism, The Honourable Edmund Bartlett, on December 3, 2021 at the 24th session of the United Nations World To...
Theo Chambers
06 September 2020
Health & Wellness
Personal Development
Book: Theoism – Understanding the Universe Within Author: Theo Chambers Critic: Glenville Ashby, PhD Insightfully engaging is ‘Theoism,’ the latest work of Caribbean thinker Theo Chambers. Written in ...
Sharon Parris Chambers
18 October 2020
Travel & Tourism
Kingston, 17 October 2020 – The Minister of Culture, Gender Entertainment and Sport, the Honourable Olivia Grange, has announced that the Reggae legend, Toots Hibbert, will be laid to rest in National...
Sharon Parris Chambers
11 October 2021
Social Media
Business
Joe & Angella Whitter Foundation is helping to fulfill the dreams of young men and women with vision through its mandate of providing scholarship to assist tertiary level students enrolled in sele...
CaribNewsroom
10 April 2021
Travel & Tourism
The beautiful island nation of Xaymaca - present day Jamaica - is famous for producing pioneering and notable world figures who have initiated and contributed immensely to many fields of human endeavo...
Theo Chambers
14 April 2021
Travel & Tourism
Health & Wellness
Caribbean News
Que Pasa con el Caribe y Africa? By Felipe Noguera, Deputy Coordinator of the Caribbean Regional Coordinating Committee of the Pan Africanist and Indigenous Movement. "Love gives and forgives. Selfish...
Business
© AfreePress- (Lomé, April 8, 2021) -Give Africa back its place in the concert of nations, work to restore the image of Africa's lost identity and create a synergy of action and ideas from the African...
Sharon Parris Chambers
11 August 2020
Travel & Tourism
As we all know, the travel world has changed considerably over the course of the past five months. Our experience is no different. Having traveled to Mexico in mid-June, visiting 13 resorts in seven d...
Nordia Panther
02 April 2021
Caribbean News
It has sauntered to many people’s doorsteps and others sit in terror as they hope that they will never one day be as unfortunate. The hope is that luck will not run out on that 84 year old grandmother...
Mark Purai
03 May 2021
Travel & Tourism
          Multi-family Homes Provides Good Entry Into Real Estate Investing.   There are many reasons why buying a multi-family homes makes sense. Purchased properly, the...
Health & Wellness
Herbology meets Rootsology was conceptualised to merge Denise Isis  Miller's  Rootsology program with the Indigenous healing plant culture of Jamaica.  With this in mind, a tour was bor...
Sharon Parris Chambers
04 December 2021
Travel & Tourism
KINGSTON, Jamaica; December 3, 2021: Tourism Minister, Hon Edmund Bartlett has emphasised that Jamaica is restructuring the tourism industry to ensure that more of the earnings from the sector go...
Social Media
March 24, 2021. Montego Bay, Jamaica, W.I.  Keynote speakers Angella Whitter and Paula Hurlock are slated to speak at the Sistas of D Ankh and Ma’at Sisterhood Circle on March 28, 2021 as the fin...
Travel & Tourism
Kingston, Jamaica (April 5, 2021). The State of the African Diaspora, Jamaica on March 1, 2021 rolled out its campaign to sensitize, educate and register Jamaican citizens to access the African Kingdo...
Theo Chambers
23 September 2020
Travel & Tourism
The Hon. Edmund Bartlett today was welcomed to the International Tourism Hall of Heroes recognizing his wide-ranging expertise and accomplishments in the political arena. Honorable Edmund Bartlett has...
Sharon Parris Chambers
01 February 2021
Travel & Tourism
On January 19, 2021 Tourism Minister, Edmund Bartlett announced his  heartfelt congratulations to renowned hotelier, Adam Stewart, on his appointment as Executive Chairman of Sandals Resorts...
Sharon Parris Chambers
06 November 2020
Health & Wellness
Social Media
As I read of the desperate measures being taken by some parents towards ensuring their children are receiving an education during this pandemic. I cannot help thinking that not enough is being done by...
Travel & Tourism
INTRODUCTION Mr. Speaker, I rise on this my 31st occasion to address this honourable house in this critically important sectoral debate as I speak of the developments and challenges faced by one of ou...