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Jamaica’s Tourism Sector to be Restructured said Minister Bartlett

Bartlett-Moves-to-Village-Tourism Hon. Edmund Bartlett

KINGSTON, Jamaica; December 3, 2021: Tourism Minister, Hon Edmund Bartlett has emphasised that Jamaica is restructuring the tourism industry to ensure that more of the earnings from the sector go to the small and medium tourism enterprises. 

The Minister made the comment yesterday during a Ministerial Debate on Policies to Foster Tourism for Rural Development during the 24th session of the United Nations World Tourism Organization (UNWTO) General Assembly in Madrid, Spain. 

"There are inequities we know to exist in those who are the real providers of tourism experiences and those who are the beneficiaries of the tourism spend. Globally, 80 per cent of tourism is driven by the small and medium players, but only 20 per cent of the returns go to them. We have to rebalance that asymmetry, and I think that the policy that Jamaica has adopted in this regard will go a long way in enabling this rebalancing," said Bartlett. 

He added that research has shown that people travel to experience culture not traditionally found in the resort areas but in rural communities. Therefore the Ministry will be focusing heavily on leveraging community tourism experiences, especially those focusing on the country's rich biodiversity. 

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