Pinterest TV, Pinterest's New Shoppable Live-Stream Series

pinterest-400x600

Social media platforms have been incorporating the trend of live-stream commerce. The newest platform is Pinterest, which will launch live shopping events, on a new initiative called “Pinterest TV”.

Pinterest TV will host creators on its live platform, and the app’s “pinning” feature will come in handy to make these live streams available for view later.

A statement from Pinterest’s newsroom on October 29, 2021:

“Today we’re announcing Pinterest TV, a series of live, original and shoppable episodes featuring creators right on Pinterest. Pinterest TV episodes are refreshed each weekday and will be recorded and available for Pinners to view on-demand, and save and rewatch later.”

Starting on November 8, 2021, live-streamed episodes can be expected at 3 PM PST/6 PM EDT from Monday-Friday on iOS and Android.

Each Friday in the live shopping space, pinners will be able to take advantage of discounts from brands including All Birds, Crown Affair, Ehsani, Melody, Mented, Outdoor Voices, Patagonia and more.

With Pinterest being a platform for eCommerce marketing, they have launched a “Creator’s Connect” event where celebrities and creators will do in-app live-streaming.

Pinterest TV, which will boost immediate interaction and drive shopping activity, is the next step in the direction towards their push in eCommerce.

For the app to focus more on live shopping, and to heighten creators’ possibilities of selling within the app, Pinterest will launch a virtual studio where creators will get the opportunity to launch their own shopping live-streams. They will work alongside Pinterest producers to “develop unique content, providing “backstage” A/V support, and go live with engaging episodes.”

All social media apps, including YouTube, Instagram, and TikTok have taken steps towards making eCommerce their hub. Since the pandemic, there has been a rise in the use of online shopping. What this spike means for apps with in-stream shopping, is that there is an opportunity for the facilitation of facilitate for direct revenue, revenue share for creators, usage behaviors, etc.

Even before the Pandemic, Pinterest started making product discovery and shopping its key focus. In 2016, CEO Ben Silbermann distinguished the app as a ‘catalog of ideas’ rather than a ‘social app’. Ever since, he has integrated into the app streamlined catalog ingestion tools, shopping platform integrations, AR product display options, improved discovery, and more.

eCommerce can spark impulse buying behavior. It is prompt, it is engaging, and it can boost brand awareness and connection.

And it may very well do this for Pinterest.

Virtual Exhibits Are No Longer Effective
Jamaica Takes Home Gold and Silver in the Travvy A...

Related Posts

 

By accepting you will be accessing a service provided by a third-party external to https://caribnewsroom.com/

Subscribe

Latest Bloggers

Alethia Campbell
11 posts
Alethia Campbell is a second-year Integrated Ma...
Lou-Anique Hodges
10 posts
Lou-Anique Hodges is a 2nd year Integrated Mark...
Lee-Anna Webster
6 posts
Lee-Anna Webster has not set their biography yet
Kristen Francis
5 posts
Kristen Francis has not set their biography yet
Mark Purai
10 posts
Mark Purai has not set their biography yet

Calendar

Wait a minute, while we are rendering the calendar

Random Post

Theo Chambers
02 April 2021
Travel & Tourism
Barbados will accept the pass on flights from London starting on April 16th.  After successfully trialing it on an international flight between Singapore and London earlier this month, ...
Sharon Parris Chambers
07 October 2020
Business
JOHANNESBURG - As the world’s attention focuses on the coming American election, another important vote for a key position is generating controversy in Africa. Chadian politician Moussa Faki Mahamat i...
Sharon Parris Chambers
08 January 2021
Travel & Tourism
As I confront the sadness of the loss, I recognize the great memories and contribution he has made to me, and my journey in Community Tourism. I met Butch upon his entry into the tourism industry and ...
Theo Chambers
17 July 2020
Travel & Tourism
Source: Travel Weekly American and JetBlue will form a robust partnership centered upon the New York area and Boston, part of both carriers' strategy to accelerate their recovery from the Covid-19 cri...
Theo Chambers
15 April 2021
Caribbean News
By Savanna Berhmann - USA Today WASHINGTON – Legislation to create a commission to study slavery reparations for Black Americans cleared a House committee Wednesday in a historic vote&n...
Health & Wellness
MESSAGE OF THE DAY:"It is time to access the vast information resources in your soul, which has been guarded by mind control and misinformation of the downpressors for millennia. It is a new day to re...
Sharon Parris Chambers
11 August 2020
Travel & Tourism
As we all know, the travel world has changed considerably over the course of the past five months. Our experience is no different. Having traveled to Mexico in mid-June, visiting 13 resorts in seven d...
Travel & Tourism
                                                        &nbs...
Alethia Campbell
18 June 2022
Social Media
Technology and AI
Marketing & Management Strategies
Almost everyone is supposed to have some knowledge of marketing, whether it be by direct, hands-on experience in studying and practicing the various principles or being a marketing representative or e...
Theo Chambers
19 July 2020
Social Media
Twitter gave an update late on Friday on its investigation into the highly visible hack of dozens of verified accounts on Wednesday. Twitter said 130 accounts were targeted, of which 45 had their pass...
Theo Chambers
12 May 2021
Travel & Tourism
The fuel shortage we were afraid of has arrived well ahead of schedule and leaving parts of the East Coast running on empty.  CNN NEWS  Several gas stations along the East Coast ran out...
Theo Chambers
14 May 2022
Travel & Tourism
Newsletters
THEOism is a lifestyle that welcomes open conversations where the art of Critical Thinking and democratic debates is the core mission.  It Is Better To Debate A Question Without Settling It Then ...
Alethia Campbell
27 June 2022
Travel & Tourism
The first scheduled commercial flight into Ian Fleming International Airport since its renovation in 2011 was welcomed yesterday by an official delegation. As the destination’s tourism sector con...
Theo Chambers
27 August 2020
Enviromental
We have heard in recent years that we are moving towards a paperless society, I don’t know about that! Paper is so essential to our very existence, some of us have gotten so used to using paper especi...
Sharon Parris Chambers
09 October 2021
Travel & Tourism
Business
On October 7 and 9, the Prime Minister of the State of the African Diaspora will be invited to the Africa-France Summit to deliver a speech on Restitution. In this area, Dr Louis-Georges Tin and his p...
Social Media
SOAD-Emergency Response System, Panama, March 25, 2022. The State of the African Diaspora (SOAD) Emergency Response System (ERS), has answered the call to rescue and evacuate African students and thei...
Sharon Parris Chambers
03 December 2020
Travel & Tourism
KINGSTON, Jamaica; November 30, 2020:  Efforts by various government ministries and tourism partners to introduce robust COVID-19 health and safety protocols to facilitate the safe re-openin...
Social Media
March 24, 2021. Montego Bay, Jamaica, W.I.  Keynote speakers Angella Whitter and Paula Hurlock are slated to speak at the Sistas of D Ankh and Ma’at Sisterhood Circle on March 28, 2021 as the fin...
Travel & Tourism
The Food Hygiene Bureau in association with Wellness Tourism Network will host our 1st Webinar on Covid-19 Risk Management, Workplace Protection.  Please see below our meeting instructions.    Ma...
Lou-Anique Hodges
17 July 2022
Travel & Tourism
Caribbean News
The Kingdom of Saudi Arabia is one of the world's top twenty largest economies. They have a G.D.P of Eight Hundred billion US dollars, which makes the country always open to investment opportunities. ...
Sharon Parris Chambers
04 August 2020
Travel & Tourism
Health & Wellness
Minister of Tourism Edmund Bartlett says the donation of a new ambulance by the Tourism Enhancement Fund (TEF) to the Negril fire station in Westmoreland will boost health security for visitors and lo...
Britany Forsythe
26 February 2021
Travel & Tourism
Financial & Fintech
Business
Wed, February 24, 2021 The East Caribbean Central Bank (ECCB) has executed the first retail transaction for its “DCash” digital currency.The successful transaction using the central bank dig...
Britany Forsythe
26 February 2021
Travel & Tourism
Health & Wellness
Thank you Minister Ed Bartlett for your advocacy for more vaccines to under- served communities such as those in the Caribbean, based on your research.My question is : Can WELLNESS Solutions as a Life...
Alethia Campbell
28 June 2022
Social Media
Caribbean News
“One love, one heart, Let’s get together and feel alright” From the country that the “no problem, mon” motto has sprouted from, seems to alight frequent and senseless crimes, especially murders. The m...