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Shorts Report Shared by YouTube to Highlight Trends and Tips

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There has been a growing interest in short videos, which has been adopted by almost every social media platform. YouTube has started sharing a regular “Shorts Report” to provide updates on what’s trending.

Along with what is trending, the Shorts Report also highlights popular users and creation notes to help in your Shorts process. These notes include information on how to maximize shorts engagements, using audio in your clips, and how to build an audience.

YouTube also has a Shorts educational video series. Shorts are already scoring 6.5 billion daily views, so you may want to take this into consideration.

Below is October’s Shorts report:

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Virtual Exhibits Are No Longer Effective

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Informational/educational and those that tried to replicate a tradeshow floor with virtual exhibitors are the two categories that virtual corporate events have fallen into during the pandemic. Of the two categories, educational programming gets a higher number of attendees. When trade show sponsors talk about a hybrid approach to future events, they mostly mention the educational component that the virtual attendees will experience.

Publisher of Airport Improvement Magazine, Paul Bowers, stated that after experiencing both virtual exhibit halls and virtual conferences during the pandemic, he is convinced that virtual exhibit halls do not work, and virtual conferences can effectively substitute for learning in person.

“Virtual trade show substitutes weren’t a complete waste, but I’d be hard-pressed to ever exhibit at one again,” Bowers said. “There is no return on my investment. On one I participated in, I paid the same amount that I pay for the in-person conference, and it was a waste of money. The seminar part can be done well virtually. I’ll spend money to send our editor to attend a virtual conference, but I won’t spend to exhibit virtually.”

 

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Pinterest TV, Pinterest's New Shoppable Live-Stream Series

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Social media platforms have been incorporating the trend of live-stream commerce. The newest platform is Pinterest, which will launch live shopping events, on a new initiative called “Pinterest TV”.

Pinterest TV will host creators on its live platform, and the app’s “pinning” feature will come in handy to make these live streams available for view later.

A statement from Pinterest’s newsroom on October 29, 2021:

“Today we’re announcing Pinterest TV, a series of live, original and shoppable episodes featuring creators right on Pinterest. Pinterest TV episodes are refreshed each weekday and will be recorded and available for Pinners to view on-demand, and save and rewatch later.”

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Pinterest’s New Shoppable Live-Stream Series: ‘Pinterest TV’

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Social media platforms have been incorporating the trend of live-stream commerce. The newest platform is Pinterest, which will launch live shopping events on a new initiative called “Pinterest TV”.

Pinterest TV will host creators on its live platform, and the app’s “pinning” feature will come in handy to make these live streams available for view later.

A statement from Pinterest’s newsroom on October 29, 2021:

“Today we’re announcing Pinterest TV, a series of live, original and shoppable episodes featuring creators right on Pinterest. Pinterest TV episodes are refreshed each weekday and will be recorded and available for Pinners to view on-demand, and save and rewatch later.”

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  768 Hits

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